مطالعات نظام‌مند مدل‌های کسب‌وکار باز | ||
| کاوش‌های مدیریت بازرگانی | ||
| مقاله 8، دوره 14، شماره 30، بهمن 1401، صفحه 231-261 اصل مقاله (711.22 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22034/jbar.2023.17844.4124 | ||
| نویسندگان | ||
| محمدعلی شاه حسینی1؛ فهیمه ملااحمدی* 2؛ نیما مختارزاده3؛ مسعود کیماسی4 | ||
| 1دانشیار گروه بازرگانی، دانشکده مدیریت، دانشگاه تهران، ایران | ||
| 2دانشجوی دکتری رشته سیاستگذاری بازرگانی، دانشکده مدیریت، دانشگاه تهران، ایران | ||
| 3استادیار گروه صنعتی، دانشکده مدیریت، دانشگاه تهران ، ایران | ||
| 4استادیار گروه بازرگانی، دانشکده مدیریت، دانشگاه تهران، ایران | ||
| چکیده | ||
| در سال‌های اخیر، همزمان با ایجاد مفاهیمی همچون خلق ارزش مشتری، شبکه‌های سازمانی و نوآوری باز، مدل‌های کسب‌وکار باز نیز توجه بیشتری را در مطالعات به خود جلب کرده است. این اصطلاح با هدف پر کردن شکاف تحقیقات مدیریتی، سعی در مرتبط کردن پدیده نوآوری باز و مفاهیم مدل کسب‌وکار سازمان دارد. این پژوهش سعی دارد با بررسی این مفهوم و مروری جامع بر پیشرفت مطالعات این حوزه، شکاف علمی و کاربردی موجود در کشور را برطرف نماید و انعکاس‌دهنده موضوعات مهمی باشد که در تحقیقات آتی باید به آن توجه بیشتری نمود. هدف مقاله حاضر، مرور مطالعات موجود و پاسخ به این سؤال است که دستاورد مبانی نظری علمی در ارتباط با مفهوم مدل کسب‌وکار باز چه بوده است؟ برای دستیابی به این هدف، از جستجو بر اساس ترکیب کلیدواژه‌ها در پایگاه داده web of science شروع و سپس از مطالعات کتابشناسی با استفاده از نرم‌افزار VOSviewer استفاده شده است. مرور سیستماتیک مطالعات بر اساس راهنمای PRISMA انجام پذیرفته شده است و از 303 مقاله، 30 مقاله برای مطالعه کیفی انتخاب شده‌اند. این پژوهش بر اساس تجزیه و تحلیل محتوای مبانی نظری، تشریحی از چگونگی توسعه مطالعات این حوزه بیان کرده و یافته‌های مطالعات مهم را تشریح می‌نماید. همچنین سعی کرده است تأثیرگذارترین مقالات، نویسندگان و مجلات را بر اساس نتایج تجزیه و تحلیل ارجاعات و همچنین کلمات کلیدی پرکاربرد را معرفی نماید. نتایج مطالعات نشان‌دهنده توجه روزافزون محققان به موضوع و تأثیر مثبت مدل‌های کسب‌وکار باز بر خلق ارزش و عملکرد کسب‌وکار است. | ||
| کلیدواژه‌ها | ||
| مدل کسب‌وکار؛ مدل‌های کسب‌وکار باز؛ نوآوری باز | ||
| عنوان مقاله [English] | ||
| A systematic literature review of open business models | ||
| نویسندگان [English] | ||
| Mohammad Ali Shahhoseini1؛ Fahimeh Mollaahmadi2؛ Nima Mokhtarzadeh3؛ Masoud Keymasi4 | ||
| 1Associate Professor, School of Management, University of Tehran | ||
| 2Ph.D. Candidate of Business Policy, Faculty of Management, University of Tehran, Iran | ||
| 3Assistant Professor Industrial Management Department, Management Faculty, Tehran University, Tehran, Iran | ||
| 4Assistant Professor of Management, Department of Management, Tehran University | ||
| چکیده [English] | ||
| Introduction: The concepts of customer value creation, organizational networks and open innovation have emerged in recent years, and innovative business models have brought a greater attention to these studies. Organizations have found that the product innovation or the process innovation alone is not enough for a company to stay competitive in today's changing economy. Innovation must be at the core of the organization's business model. Business model innovation transforms one business model into another. This conversion may affect an entire business model, or a combination of elements related to value proposition, value creation, value delivery, value capture, and the relationships between these factors or the value network. There are various methods and strategies to innovate in a organization's business model. None of these methods is a one-fits-for-all remedy for different types of organizations in various industries. The open business model is one of the most common methods considered as a feature that leads to success of many business model innovations among industries Open business models are defined as business models in which cooperation plays a vital role in creating and capturing value in organizations. Despite the benefits and opportunities that such business models create for organizations, they have not been considered in the studies conducted inside the country. This study aims to delve deeper into this concept, comprehensively review the progress made therein, bridge the scientific and practical gaps, and reflect important issues that shall require more attention in future studies. This paper seeks to provide an overview of the importance of the open business model as a field of research concerning the development of related academic research. The areas where the open business model has attracted more attention are also discussed. This paper is an overview of literature and addresses the question ‘what is the summary of the scientific literature on the domain of open business models?’ Methodology: To achieve this goal, the search began with a combination of keywords in the Web of Science database and subsequently a bibliometric analysis was performed using the VOSviewer software. Finally, a systematic review of literature was conducted following the PRISMA guidelines. For this purpose, in the first step and based on the subject of the study, the research questions were developed in accordance with the research design. In the next step, the research protocol was designed, and an appropriate mental model was plotted accordingly. Subsequently, the inclusion and exclusion criteria were determined. The comprehensive and systematic search began within the literature, and 303 studies were selected. After the classification, screening, and measurement of their quality, 30 studies were finally examined in depth (through a detailed review of their abstracts, introductions, methodologies and results), and the required data were collected. Results and Discussion: This study is based on the analysis of the literature related to the open business models. It explains the trend of the developments in the studies of this area and their key findings. There is also an attempt to introduce the most impressive studies, authors, journals, and citations and make a spectrum of frequent keywords in this field. The topics discussed in these articles are divided into eight main categories including Impact on Organizational Performance (7), Typologies (7), Literature Review Articles (5), Necessity of Business Model Openness (3), Open Business Model antecedents (2), Challenges of open Business Model (2), creation of a structure for open business models (2), and open business models in small and medium enterprises (2). Some of these articles cover several topics. Some of the selected articles were literature reviews of the subject (5), some conceptualized the literature related to open business models (7), and some worked to create open business models for real companies (15). The other articles focused on creating a framework for specific companies or specific industries (3) such as newspaper industry, market source software, industry-university partnership, 3M agricultural industry, SAP, Geberit, and the like. Conclusion: The research results conducted in this article confirm the direct effect of using open business models and moving towards the openness of business models on value creation and the performance of companies. The purpose of this article was to emphasize the importance of the subject by conducting a systematic review using the PRISMA guidelines, the keywords on the web of science database and the VOSviewer software. The results of the study showed the increasing attention of researchers and organizational decision-makers in concepts such as co-creation and collaboration in business models. The trend shows that, over time, changing close business models, moving towards open business models and paying attention to open innovation concepts will be a bigger trend in research articles. Moreover, our finding confirmed the direct effect of moving towards the openness of business models on value creation and improving the performance of companies. | ||
| کلیدواژه‌ها [English] | ||
| Business model, Open business model, Open innovation | ||
| مراجع | ||
|
Alcalde, H. & Guerrero, M. (2016). Open business model in entrepreneurial stage: evidence from young Spanish firms during expansionary and recessionary periods. International Entrepreneurial Management Journal, 12 (2), 393-413. Baden-Fuller, C. & Morgan M. S. (2010) Business models as models. Long Range Planning, 43(2), 156-171. Benyayer, L. & Kupp M. (2017). Responding to open business model. Business Strategy, 38 (2), 33-40. Bhatti, S., Santoro, G., Khan, J. & Rizzato, F. (2021). Antecedents and consequences of business model innovation in the IT industry. Journal of Business Research, 123, 389-400. Brasseur, TM., Mladenow, A. & Strauss, C. (2017). Open business model innovation: literature review and agenda for future research. Biznes Informatika-Business Informatics, 42 (4), 7- 16. Briner, RB., Denyer, D. & Rousseau, DM. (2009). Evidence-based management: concept cleanup time? Academy of Management Perspectives, 23, 19-32. Chesbrough, H. (2003a). The era of open innovation. MIT Sloan Management, 44, 35–41. Chesbrough, H. (2003b). The logic of open innovation: Managing intellectual property. California Management Review, 45 (3), 33-58. Chesbrough, H.W. (2006). Open business models: how to thrive in the new innovation landscape. Boston MA: Harvard Business School Press. Chesbrough, H. (2007). Why companies should have open business model. MIT Sloan Management Review,48(2), 21-28. Dahlander, L. & Gann, D.M. (2010). How open is innovation? Res. Policy, 39, 699–709. Dahlander, L., Gann, D.M. & Wallin, M. (2021). How open is innovation? A retrospective and ideas forward. Research Policy, 50(40). Dasilva, C.M. & Trkman, P. (2014). Business model: what it is and what it is not. Long Range Planning, 47 (6), 379-389. Davey S. M., Brennan M., Meenan, B. & McAdam, R. (2011). Innovation in the medical device sector: an open business model approach for high-tech small firms. Technology Analysis & Strategic Management, 23 (8), 807–24. Demil, B., & Lecocq, X. (2014). The rise and fall of an open business model. Revue d'économie industrielle, 146, 85-113. Frankenberger, K., Weiblen, T. & Gassmann, O. (2013). Network configuration, customer centricity and performance of open business model: A solution provider perspective. Industrial Marketing Management, 42 (5), 671-682. Frankenberger, K., Weiblen, T. & Gassmann, O. (2014). The antecedents of open business models: An exploratory study of incumbent firms. R&D Management, 44 (2), 173-188. Foss, N.J. & Saebi, T. (2017). Fifteen years of research on business model innovation. how far have we come, and where should we go? Journal of Management, 43, 200-227. Gassmann, O., Frankenberger, K. & Csil, M. (2014). The Business model navigator: 55 models that will revolutionise your business. Financial Times. Geissdoerfer, M., Vladimirova, D. & Evans, S. (2018). Sustainable business model innovation: a review. Journal of Cleaner Production, 198, 401-416. George, G. & Bock, A. J. (2010). The business model in practice and its implications for entrepreneurship research. Entrepreneurship Theory and Practice, 35 (1), 83-111. Ghezzi, A., Cavallo, A., Silvia, S. & Andrea, R. (2020). Opening up to startup collaborations: Open business models and value co-creation in SMEs. Competitiveness Review. Giesen, E., Berman, S. J., Bell, R. & Blitz, A. (2007). Three ways to successfully innovate your business model. Strategy & Leadership, 35(6), 27–33. Goncearuc, A., Sapountzoglou, N., Cauwer, C., Coosemans, Th., Messagie, M. & Crispeels, Th. (2022). An integrative approach for business modelling: Application to the EV charging market. Journal of Business Research, 143, 184-200. Hamel, G. & Ruben, P. (2000). Leading the revolution. Boston, MA: Harvard Business School Press, 286. Harun, NA. & Zainol, ZA. (2018). Exploring open innovation as a business model for enhancing asean economy. International Journal of Business and Society, 19, 484-498. He, J. & Ortiz, J. (2021). Sustainable business modeling: The need for innovative design thinking. Journal of Cleaner Production, 298. Holm, A., Günzel, F. & Parm Ulhøi, J. (2013). Openness in innovation and business models: lessons from the newspaper industry. International Journal Technology Management, 61, 324-348. Hossain, M. (2013). Adopting open innovation to stimulate frugal innovation and reverse innovation. Aalto University Hossain, M., Islam, KMZ., Abu Sayeed, M. & Kauranen I. (2016). A comprehensive review of open innovation literature. Science & Technology, Policy Management, 7 (1), 2-25 Huan, G., & Wen-song, Zh. (2013). Research on coupling intellectual property and open business model. Paper presented at the 2013 International Conference on Management Science and Engineering, Harbin, China, July 17-19, 864–69. Khumalo, M. & Lingen, E. (2017). The open business model in a dynamic business environment: a literature review. South African Journal of Industrial Engineering, 28(3), 147-160. Klang, D., Wallnöfer, M. & Hacklin, F. (2010). The anatomy of the business model: a syntactical review and research agenda. DRUID Summer Conference 2010. Opening Up Innovation: Strategy, Organization and Technology. Kortmann, S. & Piller, F. (2016). Open business models and closed-loop value chains: Redefining the firm-consumer relationship. California Management Review, 58 (3), 88-108. Ku, MS. (2015). Recent trends in specialty pharma business model. Food and Drug Analysis, 23 (4), 595-608. Leiden University, (2019). VOSviewer. From, https://www.vosviewer.com/ Leitão, J. (2018). Open innovation business modeling. Springer. Liberati, A., Altman, DG., Tetzlaff, J., Mulrow, C., Gøtzsche, PC., Ioannidis, JPA, …& Moher, D. (2009). The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate health care interventions: Explanation and elaboration. Annals of Internal Medicine, 151 (4), W65-W94. Lu, Q. & Chesbrough, H. (2021). Measuring open innovation practices through topic modelling: Revisiting their impact on firm financial performance. Technovation, 116. Man, AP. & Luvison, D. (2019). Collaborative business models: Aligning and operationalizing alliances. Business Horizons, 62 (4), 473-482. Matějíček, M. & Marešová, P. (2020). Open business model and open innovation: Bibliographic analysis. Hradec Economic Days, 10, 515-526. Mosleh, A. & Dehghan, M. (2017). Design a model to explain the impact of the open business model on competitive advantage in knowledge-based companies of Bushehr province. Helix, 7 (4), 1572-1584. Najar, TH. (2020). Antecedents to open business model in the ICT-based sectors. The Journal of High Technology Management Research, 31(2). Naqshbandi, M. & Jasimuddin, S. (2022). The linkage between open innovation, absorptive capacity and managerial ties: A cross-country perspective. Journal of Innovation & Knowledge, 7(2). Osterwalder, A. & Pigneur, Y., (2010). Business model generation: a handbook for visionaries, game changers, and challenges. Wiley & Sons. Pedersen, E. R. G., Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship between business model innovation, corporate sustainability, and organizational values within the fashion industry. Journal of Business Ethics, 149(2), 267–284. Perr, J., Appleyard, MM. & Sullivan, P. (2010). Open for business: Emerging business models in open-source software. International Journal of Technology Management, 52 (3–4), 432-456. Petticrew, M. & Roberts, H. (2008). Systematic reviews in the social sciences: A practical guide. John Wiley & Sons. Pohle, G., & Chapman, M. (2006). IBM’s global CEO report 2006: Business model innovation matters. Strategy & Leadership, 34(5), 34–40. Purdy, M., Robinson, Mc. & Wei, K. (2012). Three new business models for the open firm. Strategy & Leadership, 40(6), 36-41. Rojas, E. & Azevedo, A. (2014). Pillars and elements to develop an open business model for innovation networks. Paper presented at the 15th IFIP WG 5.5 Working Conference on Virtual Enterprises, Amsterdam, Netherlands, October 6-8, 317–326. Romero, D. & Molina, A. (2011). Collaborative networked organisations and customer communities: Value co-creation and co-innovation in the networking era. Production Planning & Control, 22(5–6), 447-472. Saebi, T. & Foss, N. (2014). Business models for open innovation: Matching heterogenous open innovation strategies with business model dimension. European Management, 33 (3), 201-213. Sandulli, F. & Chesbrough, H. (2009). The two faces of open business models. Universia Business Review, 22, 12-39. Schneider, S. & Spieth, P. (2013). Business model innovation: towards an integrated future research agenda. International Journal of Innovation Management, 17(01), 1340001. Snihur, Y. & Bocken, N. (2022). A call for action: The impact of business model innovation on business ecosystems, society and planet. Long Range Planning, 55(1). Snihur, Y. & Zott, CH. (2020). The genesis and metamorphosis of novelty imprints: how business model innovation emerges in young ventures. Academy of Management Journal, 63(2), 1-30. Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Business Research, 104, 333-339. Spieth, P., Schneckenberg, D. & Ricart, J. E. (2014). Business model innovation – state of the art and future challenges for the field. R&D Management, 44(3), 237–247. Spieth, P. & Meissner, N. S. (2018). Business model innovation alliances: how to open business models for cooperation. International Journal of Innovation Management, 22 (04), 1850042. Teece, DJ. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2–3), 172-194. Tranfield, D., Denyer, D. & Smart, P. (2003). Towards a methodology for developing evidence‐ informed management knowledge by means of systematic review. British Journal of Mangement, 14 (3), 207-222. Tsutsui, Y., Yamada, N., Mitake, Y., Sholihah, M. & Shimomura, Y. (2020). A strategic design guideline for open business models. International Journal of Automation Technology. Turban, E., MacLean, E. & Wetherbe, J. (2002). Information technology for management: transforming business in the digital economy. J. University of Florida Health Science Center. Weiblen, T. (2014). The open business model: understanding an emerging concept. Journal of Multi Business Model Innovation and Technology, 1, 35-66. Weiblen, T. (2015). Open up the business model: business model innovation through collaboration. Dissertation of the University of St. Gallen. Wirtz, A., Pistoia, A., Ullrich, S. & Gottel, V. (2016). Business models: origin, development, and future research perspectives. Long Range Planning, 49 (1), 36-54. Yun, JJ., Zhao, X., Park, K. & Shi, L. (2020). Sustainability condition of open innovation: Dynamic growth of Alibaba from SME to large enterprise. Sustainability, 12 (1), 1-25. Yun, J., Yang, J. & Park, K. (2016). Open innovation to business model: new perspective to connect between technology and market. Science Technology and Society, 21 (3), 324–48. Yun, J., Won D., Park K., Yang J., & Zhao X. (2017). Growth of a platform business model as an entrepreneurial ecosystem and its effects on regional development. European Planning Studies, 25(5), 805-826. Yun, J., Jung, W. & Yang, J. (2013). The knowledge and business model condition for sustainable growth of SMEs. Proceedings Of The 6th Knowledge Cities World Summit, 253-266. Zhu X., Xiao Zh., Chuoyan D. & Gu, J. (2019). The Fit between firms’ open innovation and business model for new product development speed: a contingent perspective. Technovation, 86–87, 75–85. | ||
|
آمار تعداد مشاهده مقاله: 344 تعداد دریافت فایل اصل مقاله: 391 |
||