تأثیر انگیزه های مصرف اخلاقی بر رضایت از خرید مصرف کنندگان پوشاک با رفتار مصرف اخلاقی | ||
| کاوش‌های مدیریت بازرگانی | ||
| مقاله 4، دوره 12، شماره 24، اسفند 1399، صفحه 77-105 اصل مقاله (575.41 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22034/bar.2021.8433.2282 | ||
| نویسندگان | ||
| یاسان اله پوراشرف1؛ قاسمعلی شیری2؛ حیدر عباس پور* 3 | ||
| 1دانشیار گروه مدیریت، دانشگاه ایلام، ایلام، ایران | ||
| 2استادیار گروه مدیریت، دانشگاه ایلام، ایلام، ایران | ||
| 3کارشناس ارشد مدیریت بازاریابی، دانشگاه ایلام، ایران | ||
| چکیده | ||
| امروزه رفتار مصرف اخلاقی منجر به رضایتمندی نهایی مصرفکنندگان از خرید و مصرف کالاها و خدمات میشود. مطالعه حاضر با هدف بررسی تأثیر انگیزههای مصرف اخلاقی از طریق رفتار مصرف اخلاقی بر رضایت از خرید مصرفکنندگان پوشاک در شهرهای ایلام، خرمآباد و کرمانشاه، صورت گرفته است. این پژوهش از نوع پیمایشی بوده و از نظر هدف توسعهای کاربردی است. جامعه آماری تمام مصرفکنندگان پوشاک در سه شهر ذکر شده میباشد، که با استفاده از جدول مورگان نمونهای معادل 384 نفر جهت مطالعه انتخاب شد. ابزار گردآوری اطلاعات، پرسشنامه محقق ساخته بوده که روایی آن توسط خبرگان تأیید شده و پایایی همه متغیرهای تحقیق با استفاده از ضریب آلفای کرونباخ (آلفای کرونباخ همه متغیرها بالاتر از 7/0 محاسبه شد) تأیید شد. جهت تجزیهوتحلیل دادهها از روش مدلسازی معادلات ساختاری و تحلیل عاملی تأییدی استفاده شده است. نتایج برآمده از فرضیات تحقیق نشان میدهد که انگیزههای مصرف اخلاقی هم بهصورت مستقیم و هم از طریق رفتار مصرف اخلاقی بر رضایت از خرید تأثیرگذار است. همچنین از بین مؤلفههای انگیزههای مصرف اخلاقی، مؤلفه تمایز با ضریب مسیر 36/0 بهصورت مستقیم و مؤلفه زیباییشناختی با ضریب مسیر 66/0 از طریق رفتار مصرف اخلاقی بیشترین تأثیرگذاری را بر رضایت از خرید مصرفکنندگان دارد. | ||
| کلیدواژه‌ها | ||
| انگیزه های مصرف اخلاقی؛ رفتار مصرف اخلاقی؛ رضایت از خرید؛ معادلات ساختاری | ||
| عنوان مقاله [English] | ||
| The Effect of Ethical Consumption Motivations on Satisfaction of Purchasing Clothing Consumers with Ethical Consumption Behavior | ||
| نویسندگان [English] | ||
| Yasan Allah Pourashraf1؛ Ghasem Ali Shiri2؛ Heydar Abbaspour3 | ||
| 1Associate Professor, Department of Management, Ilam University, Ilam, Iran | ||
| 2Assistant Professor, Department of Management, Ilam University, Ilam, Iran | ||
| 3Master of Marketing Management, Ilam University, Iran | ||
| چکیده [English] | ||
| Ehical consumption behavior leads to final consumer satisfaction with buying and consuming goods and services. Thus, we studied the effect of ethical consumption incentives relations through ethical consumption behavior on satisfaction with the purchase of clothes consumers in Ilam, Khoramabad and Kermanshah. This research is a survey-based study and is considered as an extension of application. statistical society are all of the clothes consumers in the 3 cities mentioned earlier, which a sample of 384 people has been chosen through Morgan table with stratified sampling method. Questionnaires information gathered and its validity confirmed and all variables of the research‘s reliability got confirmed by Cronbach‘s coefficient alpha. The findings of the research have shown that ethical consumption incentives effect on satisfaction with the purchase both directly and through ethical consumption behavior. | ||
| کلیدواژه‌ها [English] | ||
| Ethical consumption incentives, ethical consumption behavior, satisfaction with the purchase | ||
| مراجع | ||
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