1-   Ahmadvand, F., & Sardari, A. (2015).  Surveying The Effect Of Brand Equity On Consumers' Responses. Business strategies-Daneshvar, former behavior. 11 (4), 63-78.

2-   Allahdadi, M., Tajzadeh Yamin, M., Abbaszadeh, H., & Omidipasand, R. (1395). An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products),  New Marketing Research Journal, 6(1),  197-212.

3-   Amato, C. N., Buraschi, M., & Peretti, M. F. (2016). Orientación de los empresarios de Córdoba-Argentina hacia la sustentabilidad y la responsabilidad social empresarial: identificación de variables asociadas a cada constructo. Contaduría y administración, 61(1), 84-105.‏

4-   Arnold, E. J., & Price, L. Z. G. (2004). Consumers.‏ New York:       McGraw   Hill.

5-   Azizi, I. (2013). The Impact of Corporate Responsibility on Consumer Satisfaction (Case Study: Car Industry in Shiraz), M.A. Thesis, School of Management and Accounting, Payame Noor University, Alborz Province.

6-   Bhardwaj, P., Chatterjee, P., Demir, K. D., & Turut, O. (2018). When and how is  corporate social responsibility profitable?. Journal of Business Research, 84,206-219.‏

7-   Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of marketing, 67(2), 76-88.‏

8-   Boal, K. B., & Peery, N. (1985). The cognitive structure of corporate social responsibility. Journal of Management, 11(3), 71-82.‏

9-    Borhani, B., Noori, A.,  Molavi, H., &  Samavatian,H. (2015). Investigating the relationship between organization image, brand image, service quality and customer satisfaction with customer loyalty of banking industry.  Cognitive and Behavioral Sciences Research, 4(1), 115-130.

10-   Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management review, 4(4), 497-505.‏

11-   Chahal, H., & Bala, M. (2012). Significant components of service          brand equity in healthcare sector, International Journal of Health    Care Quality Assurance. 25(4), 343-362.

12-   Chomvilailuk, R., & Butcher, K. (2014). Effects of quality and corporate social responsibility on loyalty. The Service Industries Journal, 34(11), 938-954.‏

13-   David, P., Kline, S., & Dai, Y. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model. Journal of Public Relations Research, 17(3), 291-313.‏

14-   De los Salmones, M. Del M. G., Perez, A., & del Bosque, I. R. (2009). The social role of financial companies as a determinant of consumer behaviour. International Journal of Bank Marketing, 27(6), 467–485.

15-   Deng, X., & Xu, Y. (2015). Consumers’ responses to corporate social responsibility initiatives: The mediating role of consumer–company identification, Journal of Business Ethics. 129, 1-12.

16-   Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8-19.‏

17-   Fatma, M., & Rahman, Z. (2016). The CSR's influence on customer responses in Indian banking sector. Journal of Retailing and Consumer Services, 29, 49-57.‏

18-   Fatma, M., Rahman, Z., & Khan, I. (2014). Multi-item stakeholder based scale to measure CSR in the banking industry. International Strategic Management Review, 2(1), 9-20.‏

19-   Ghorbani, M., Nilipor tababaei, A. (2013). Comprehensive Framework for Strategic Formulation in Isfahan Power Plant by Marketing Approach. New Marketing Research Journal, 3(3), 119-134.

20-   Gil, R., Fraj Andres, B. E., & Martinez Salinas, E. (2007). Family as a source of consumer based brand equity. Journal of Product & Brand Management. 16(3), 188-199.

21-   Gronroos, C. (2007). Service management and marketing: Customer management in service competition.‏

22-   Hampf, A. & Lindberg, R.K. (2011). Branding: The Past, Pre sent, and Future: A Study of Evolution and Future of Branding. Finland: Hanken School of Economics.

23-   Hawkins, D., Boston, R., & Kony, K. (2006). Consumer behavior, Translate by Rousta, A.,  & Bhtohay, A.  Tehran, Sargel.

24-   He, H., & Li, Y. (2011), "Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value", Journal of Marketing Management, 27(1-2), 77–99.

25-   He, Y & Lai, K. (2014). The effect of corporate social responsibility on brand loyalty: the mediating role of brand image, Total Quality Management & Business Excellence, 25(3-4), 249-263.

26-   Khan, Z., Ferguson, D., Pérez, A. (2015), Customer responses to CSR in the Pakistani banking industry, International Journal of Bank Marketing, 33(4), 471 – 493.

27-   Liu, M. T., Wong, I. A., Shi, G., Chu, R., Brock, J. L. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference. Journal of Services Marketing 28(3), 181–194.

28-   Lovelock, C., Wright, L., & Forozand, B. (2010). Principles and management of service marketing, Translate by Bahman Forouzandeh, Esfahan, Amookhte.

29-   Maignan I, Ferrell OC, Hult GT. (1999) corporate citizenship: cultural antecedents and business benefits. J Acad Mark Sci. 27(4), 455–469.

30-   Mattila, A. S. (2006). How affective commitment boosts guest loyalty (and promotes frequent-guest programs). Cornell Hotel and Restaurant Administration Quarterly, 47(2), 174-181.‏

31-   Mercer, J, J. (2003). Corporate social responsibility and its importance to consumers. Thesis doctoral. Claremont Graduate University, Claremont.

32-   Mohammad Shafiee, M. (2013). Identifying and Modeling the Factors Influencing Corporate Brand Image and Its Impact on Buyer Intention with Focus on Brand Identity Role - The Case of Iran Airlines Companies in the Selected Provinces. Ph. D. Thesis, Faculty of Administrative Sciences and Economics Department of Management, University of Isfahan.

33-   Mojoodi, A., Azizi Abdulahi, D., & Ghasemi, P. (2013). Investigating the Impact of Corporate Responsibility on Customer Loyalty (Pasargad Bank of Ahwaz). Marketing Management, 9 (22), 99-116.

34-   Omidi, F., Rezaie Dolatabadi, H., Mohammad shafiee, M. (2016). Developing the Effectual Model of Corporate Social Responsibility on Financial and Social Performance and Consumer Reactions (Case Study: Food Firms in Khuzestan Province). Ph. D. Thesis, Faculty of Administrative Sciences and Economics Department of Management, University of Isfahan.

35-   Pappu, R., Quester, P.G., & Cooksey, R.W. (2005). Consumer-based brand equity: improving the measurement- empirical evidence. Journal of Product and Brand Management. 14(3), 143-154.

36-   Park, C. W., Jaworski, B. J., & Macinnis, D. J. (1986). Strategic Brand Concept Management. Journal of Marketing. 50(40), 45-135.

37-   Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the Academy of Marketing Science, 39(1), 117–135.

38-   Perez, A., de los Salmones,G, & M.M., Rodriguez del Bosque,I., (2013).The effect of Corporate association on consumer behavior. Eur.J.Mark. 47(1–2), 218–238.

39-   Pérez, A., Rodríguez Del Bosque., I, (2015), Customer responses to the CSR of banking companies, Journal of Product & Brand Management, 24(5). 481 - 493

40-   Rahimi Koloor, H. (2015). Investigating the Effect of Customer Service Quality and Customer’s Knowledge of the Bank on Customer Loyalty (with an Emphasis on Subjective Image, Customer Relationship Quality and Satisfaction as Mediator Variables). Jounal of Marketing Management, 10(27), 123-148.

41-   Rajabi Farjad, H., & Ghasemi Hamedani, F. (2013). The Impact of Social Responsibility and Brand Perceived Quality on Brand Prfeerence in SADERAT Bank Branch Branches. Public administration in management, 4(11), 17-25.

42-   Relling, M., Schnittka, O., Sattler, H., & Johnen, M. (2016). Each can help or hurt: Negative and positive word of mouth in social network brand communities. International Journal of Research in Marketing, 33(1), 42-58.‏

43-   Rezaei Dolatabadi, H., Joshyar Najafabadi, L., Khazaei Pool, J., Verij Kazemi, R. (2013). Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty. Journal of Business Management, 5(2), 69-88.

44-   Romni, S. & Grappi, S. (2013). Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values. J Bus Ethics, 114 (2):193-206.

45-   Sarikhani Khorrami, M., Jalali, M., & Bashali,I. (1394). The Effect of Social Responsibility Detection and the Association's Response to the Response of Single Macaroni Users,Fourth National Conference on Management and Accounting , Tehran, Narcish Information Institute.

46-   Selvarajh, T., Munusamy, J., Chelliah, S. & Pandian, S. (2012). An       empirical    study   on corporate social responsibility in Malaysian   aviation industry: A     case stuty.     African Journal of Business     Management, 6 (8): 2919-            2930.

47-   Singh, J., & Del Bosque, I. R. (2008). Understanding corporate social responsibility and product perceptions in consumer markets: A cross-cultural evaluation. Journal of Business Ethics, 80(3), 597-611.‏

48-   Soderlund, M., (2002). Customer familiarity and its effects on satisfaction and be-havioral intentions.Psychol.Mark. 19(10), 861–883.

49-   Su, L., Pan, Y & Chen, X. (2017). Corporate social responsibility: Findings from the Chinese hospitality industry. Journal of Retailing and Consumer Services, 34, 240–247.

50-   Taghavi Fard, M., & Samadi, F. (2014).       Factors Influencing the Implementation of Green IT Projects with Emphasis on Virtualization (Case Study: Sapco Co). Sciences of Iran Iranian journal of management sciences, 9(35), 74-91.

51-   Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271.‏

52-   Toutian Esfahani, M. (2015). Presenting Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility (CSR) and Perceived Quality on Customer Satisfaction (Case study: Pasargad Bank Branches in Isfahan City).  M.A. Thesis, Faculty of Administrative Sciences and Economics Department of Management, University of Isfahan.

53-   Toutian esfahani, M., ansari, A. (2016). Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank). New Marketing Research Journal, 6(1), 179-200.

54-   Wei, W., Kim, G., Miao, L., Behnke, C., & Almanza, B. (2018). Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods. Journal of Business Research, 83, 186-201.‏

55-   Xu Jing, B. (2011), Luxury hotel brand equity, customer experience,      and their         antecedents: A study of business traveller in Hong Kong,   The Doctoral Dissertation       the Hong Kong Polytenhnic University     School of Hotel & Tourism Management.

56-   Yahyaei Eliya., A. (2012). Customer Orientation Principles, Tehran, Jajarmi.

57-   Yuan, R., J. Liub, M., Luo, J., & A. Yen, D. (2016). Reciprocal    transfer of brand identity and image associations arising from higher education brand extensions. Journal of Business Research. 69(8), 3069-3076.

58-   Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. the Journal of Marketing, 60(2), 31-46.‏