خلق مزیت رقابتی منبع محور پایدار برای نظام بانکی | ||
| کاوش‌های مدیریت بازرگانی | ||
| مقاله 6، دوره 7، شماره 13، اردیبهشت 1394، صفحه 111-131 اصل مقاله (567.31 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| نویسندگان | ||
| دل ارام یونسی* 1؛ سعید سعیدا اردکانی2؛ محمد موسوی جد3؛ افشین قاسمی4 | ||
| 1کارشناسی ارشد دانشگاه کردستان | ||
| 2دانشیار دانشگاه یزد | ||
| 3استادیار گروه مدیریت بازرگانی دانشگاه کردستان | ||
| 4دانشجوی دکترا دانشگاه کردستان | ||
| چکیده | ||
| هدف پژوهش حاضر اولویت بندی عوامل ایجاد کننده مزیت رقابتی در بانک ها بر اساس شاخص های رویکرد منبع محور و نیز بررسی تأثیر سرمایه های ناملموس بر مزیت رقابتی و تأثیر نهایی آن ها بر عملکرد برتر بانک های سطح شهر سنندج است. سرمایه های ناملموس مورد بررسی در پژوهش حاضر عبارتند از: سرمایه انسانی، سرمایه ساختاری و سرمایه مشتری و عملکرد برتر بانک ها نیز با استفاده از ترکیبی از شاخص های مالی و غیرمالی مورد بررسی قرار گرفته است. جامعه پژوهش نیز کلیه رؤسا و مدیران ستادی بانک های دولتی و خصوصی شهر سنندج می باشد که به روش نمونه گیری خوشه ای و با استفاده از فرمول جامعه محدود کوکران، تعداد 140 پرسشنامه میان اعضای نمونه توزیع شد. داده های به دست آمده با استفاده از نرم افزارهای SPSS 20 و AMOS 18 مورد تجزیه و تحلیل قرار گرفت. نتایج به دست آمده نشان داد که در میان فرضیات مورد بررسی، فقط فرضیه اول پژوهش (تأثیر مثبت و معنادار سرمایه انسانی بر خلق مزیت رقابتی پایدار) رد شده است و مابقی فرضیات پژوهش تأیید شده اند. | ||
| کلیدواژه‌ها | ||
| سرمایه های ناملموس؛ مزیت رقابتی؛ عملکرد برتر؛ صنعت بانکداری | ||
| عنوان مقاله [English] | ||
| Creating Sustainable Resource-based Competitive Advantage for the banking System | ||
| نویسندگان [English] | ||
| Delaram younesi1؛ Saeed saeeda Ardekani2؛ Mohamad Mosavi jad3؛ Afshine Ghasemi4 | ||
| 1Lecturer , MSc, Department of Business Management, University of Yazd | ||
| 2Associate Professor, Department of Business Management, University of Yazd | ||
| 3Assistant Professor, Department of Business Management, University of Kurdistan | ||
| 4PhD student, Department of Technology Management, University of Tehran | ||
| چکیده [English] | ||
| The aim of this study is prioritizing the creating factors of competitive advantage in banks in terms of the resource-based approach indices and also investigating the effects of intangible capitals on the competitive advantage and their final effect on the superior performance of the banks in Sanandaj city. The intangible capitals here include the human, structural, and customer’s capitals and the banks’ superior performance has been investigated using a combination of the financial and non-financial indices. The population of the current research includes all of the bosses and staff managers of the public and private banks of Sanandaj city using cluster sampling. A hundred and forty questionnaires were distributed among the sample members using the limited Cochran’s population. Data analysis was done using SPSS 20, and AMOS 18 software. The obtained results showed that among the investigated hypotheses only the first one (the positive significant effect of the human capital on creating the sustainable competitive advantage) was rejected while the rest of the hypotheses were confirmed. | ||
| کلیدواژه‌ها [English] | ||
| Intangible capitals, Competitive Advantage, Superior performance, Banking industry | ||
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