1-    Abdul   Rashid,   N.R.N.,   Jusoff,   K.,   and   Kassim, K.M.    (2009), Eco-Labeling Perspectives amongst Malaysian Consumers, Canadian Social   Science,   5(2): 1-10.

2-       Abolghasemi, K., Khodayarlu, R., Mahdinia, V., Zolfaghari, M. (2016). Comparison of the status of green product characteristics and consumer behavior in the behavior of consumer shopping for sports goods using topsis, 2nd International Conference on New Findings of Science and Technology, Qom, Sorush Hekmat Mortzavi, Center for Islamic Studies and Research

3-       Ajzen, I. (2002). Constructing the TPB questionnaires conceptual and methodological considerations, Available: http://people.umass.edu

4-       Alexandris, K., Dimitriadis, N., & Markata, D. (2002). Can perceptions of service quality predict behavioral intentions? An exploratory study in the hotel sector in Greece. Managing Service Quality, 12(4), 224-231.

5-       Ali, A.  & Ahmad. I. (2012). Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers. Pak. j.  eng. technol. Sci. 2(1): 84-117.

6-        Armstrong, G. & Kotler, P. (2009). Marketing: An Introduction (9th Ed.). United States of America: Pearson Prentice Hall.

7-       Awan, A.G & Syeda, Z. (2014). Impact of innovations on consumers’ behavior: a case study of Pak Electron Limited. European Journal of Business and Innovation Research, 2(6): 93-108.

8-       Bergius, M., Benjaminsen, T. A., & Widgren, M. (2017). Green economy, Scandinavian investments and agricultural modernization in Tanzania. The Journal of Peasant Studies, 45(4), 825-852.

9-       Brady, M. K., Robertson, C.J., & Cronin. j. j. (2001). Anaging behavioral intentions in diverse cultural environments: An investigation of service quality, servicevalue. and satisfaction for American and Ecuadorian fast-food customers. Journal of International Management. 7(2), 129-149.

10-   Chegini, A.R., Saleh, A.A. (2015). Measuring the Effect of Green Marketing Tools on Consumer Purchasing Behavior, Journal of Management Studies and Accounting, 2(2), 1-13.

11-   Chen, M.  F. & Lu, T.  Y. (2011). Modeling  e-coupon  proneness  as  a  mediator  in  the  extended  TPB  model to predict consumers’ usage intentions, Internet Research, 21(5): 508-526. 

12-    Chen, W.P. (2011). An empirical study on the relationship among consumer lifestyle, consumer innovativeness and new product buying behavior, Economic Management, 33(2):94-101

13-   Cronin, J. Brady, M, & Hult, G (2000). Assessing the effects of quality, Value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2).

14-   Faghihzadeh, F., Mahmudi, S. (2015). The Effect of Consumer Modernism on Attitude toward Product Innovation, Second International Management and Entrepreneurship Conference, Tehran.

15-   Frank, R. H., Bernanke, B., & Thom, R. (2004). Principles of economics: European edition. University College Dublin.

16-   Ghaffari, A.P., Zanjirdar, M., Davari, M. (2013). The effect of two types of sensory and cognitive novelty on consumer buying methods, Journal of Industrial Strategic Management, 10(29), 49-60.

17-   Grimmer, M. & Wooley, M. (2014). Green marketing messages and consumer`s purchase intentions: promoting personal versus environmental benefits, Journal of Marketing Communication. 20(4), 231-250

18-   Hellier, P. K., Geursen, G. M., Carr, R. A and Richard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1262-1800.

19-   Hooman, H.A. (2008). Structural Equation Modeling Using LISREL Software, Samt Press.

20-   Jansson, J. Agneta, M. Annika N. (2010). Green consumer behavior: determinants of curtailment and eco‐innovation adoption, Journal of Consumer Marketing, 27(4):358 – 370.

21-   Johnson, M. D., & Fornell, C. (1991). A framework for comparing customer satisfaction across individuals and product categories. Journal of Economic Psychology, 12(2), 267-286

22-   Kaman, L. (2008). Opportunities for green marketing: young consumers, Marketing Intelligence & Planning, 26(6):573 – 586.

23-   Kim, H. Y. & Chung, J. E. C. (2011). “Consumer purchase intention for organic personal care products”, Journal of Consumer Marketing, 28 (1), pp. 40-47.

24-   Kuo, Y. F. (2003). A study on service quality of community websites. Total Quality Management and Business Excellence, 14(4), 461-473.

25-   Lao, K. (2014), Research on mechanism of consumer innovativeness influencing green consumption behavior, Nankai Business Review International, 5(2): 211 – 224.

26-   Lee, K.  (2008). Opportunities for Green Marketing: Young Consumers. Marketing Intelligence and Planning. 26(6): 573-586.

27-   Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e-service quality in online shopping. Intemational Joumal of Retail and Distribution Management, 33(2/3), 161-176.

28-   Liu, G.H. and Su, Y. (2010). The impact of consumer innovativeness on distance and types of brand extension, R & D Management, 12: 84-89.

29-   Maslow, A.H. (2007), Motivation and Personality, China Renmin University Press, Beijing.

30-   Mazlumi, M.S., Mehri, A., Morovati, S.M., Fallahzadeh, H. (2007). Application of the developed planned behavior model to predict the use of helmets in Yazd motorcycle employees, Journal of Birjand University of Medical Sciences, 14(4), 33-40.

31-   Midgley, F.D. and Dowling, G.R. (1993). A longitudinal study of product form innovation, Journal of Consumer Research, 19(4): 611-625.

32-    Milfont, T. L., Sibley, C. G. & Duckitt, J. (2007). Testing the moderating role of the components of norm activation on the relationship between values and environmental behavior.

33-   Mohammadian, M., Bakhshandeh, G. (2014). Effective Factors on Attitudes and Intent of Green Consumers Consumers, Management Studies Journal, 23(75), 39-68.

34-   Pakpur, H.A., Saffari, M. (2012). Application of Planned Behavior Theory in predicting brushing behavior of high school students in Qazvin,  Journal of Dentistry, 23(3), 201-207.

35-   Ravindran, S. Krishna, H. Bangalore, M. (2015). Towards Sustainable Consumption: Analyzing Green Consumer Behaviour. Conference: National Conference on Consumer Behaviour - Contemporary Issues and Emerging Trends October 30, 2015, SDMIMD Mysuru, At Mysore, Volume: ISBN: 978-93-83302-13-0.

36-   Salehi, S.A., Kazemi, M. (2015). Factors affecting consumers' selective behavior in relation to green products based on consumption theory, Marketing Management Journal, (26), 75-92.

37-   Samiee, Z.A., Nayebzadeh, S., Dehghan, D.H. (2015). Investigating the Effect of the Value, Effectiveness and Perceived Risk by the Consumer on the Intent to Purchase Green Products, Marketing Management Journal, 10(27), 79-99.

38-   Schultz, P.W., Nolan, J.M., Cialdini, R.B., Goldstein, N.J. & Griskevicius, V. (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science. 18 (5): 429-434.

39-   Sepahvand, A., Abbasi, N.M., Namdar, J.E. (2015). Investigating the Relationship between Green Marketing Blend on Green Consumer Behavior (Case Study of Isfahan Citizens), the second international conference on green economy online.

40-   Soltaninejad, N., Haghighi, M., Khanifar, H., Soltaninejad, A. (2014).Investigating the Effect of Verbal Advertising on Student Shopping Preference, Moderator of Consumer Modernism, New Marketing Research Journal, (15), 21-42.

41-   Swainson, L., & Mahanty, S. (2018). Green economy meets political economy: Lessons from the “Aceh Green” initiative, Indonesia. Global environmental change, 53, 286-295.

42-   Teo, T.  & Lee, C.  B. (2010).  Explaining the intention to use technology among student teachers, Campus-Wide Information Systems, 27 (2), 60-67.

43-   Wang, Y. Lo, H, & Yang, Y. (2004). An integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry. Information Systems Frontiers, 6(4), 325-340.

44-   Xie, Y.  H (2008).  Consumer innovativeness and consumer Acceptance of brandextensions. Product & brand management, 17, 235-243.

45-   Yaghubi, N.M., Shakeri, R. (2008). An Analytical Comparison of Technology Acceptance Models with Emphasis on Internet Banking Acceptance, Journal of Management Science of Iran, 3(11), 21-44.

46-   Yaghubizadeh, Z. (2014). Investigating the Impact of Knowledge and Environmental Concern on Green Purchasing Intention to Mediating the Environmental Attitudes (Case Study: Ahwazi Citizens), Master's thesis, Shahid Chamran University, Ahwaz.

47-   Zand, H.H., Parvinchi, S. (2014). Application of Planned Behavior Theory in Consumer Green Shopping Intent, Quarterly of Development Management, (18), 23-30.

48-   Zeithaml, V. Berry, L., Parasuraman, A. (1996). The behavioral consequences of service quality, Journal of Marketing, 60, 31-46.