سامانه مدیریت نشریات علمی دانشگاه یزد

آقازاده, هاشم, رحیمی جونقانی, زهره, بلوچی, حسین. (1399). تبیین عملکرد صادراتی با تعهد صادرات. کاوش‌نامه زبان و ادبیات فارسی, 12(23), 85-114. doi: 10.22034/jbar.2020.1647
هاشم آقازاده; زهره رحیمی جونقانی; حسین بلوچی. "تبیین عملکرد صادراتی با تعهد صادرات". کاوش‌نامه زبان و ادبیات فارسی, 12, 23, 1399, 85-114. doi: 10.22034/jbar.2020.1647
آقازاده, هاشم, رحیمی جونقانی, زهره, بلوچی, حسین. (1399). 'تبیین عملکرد صادراتی با تعهد صادرات', کاوش‌نامه زبان و ادبیات فارسی, 12(23), pp. 85-114. doi: 10.22034/jbar.2020.1647
آقازاده, هاشم, رحیمی جونقانی, زهره, بلوچی, حسین. تبیین عملکرد صادراتی با تعهد صادرات. کاوش‌نامه زبان و ادبیات فارسی, 1399; 12(23): 85-114. doi: 10.22034/jbar.2020.1647

تبیین عملکرد صادراتی با تعهد صادرات

کاوش‌های مدیریت بازرگانی
مقاله 4، دوره 12، شماره 23، شهریور 1399، صفحه 85-114    اصل مقاله (705.39 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22034/jbar.2020.1647
نویسندگان
هاشم آقازاده1؛ زهره رحیمی جونقانی* 2؛ حسین بلوچی3
1دانشیار دانشکده مدیریت، دانشگاه تهران
2کارشناس ارشد مدیریت بازرگانی گرایش مالی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان
3دانشجوی دکتری مدیریت بازرگانی بین الملل، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان
چکیده
 با افزایش رقابت در حیطه بازاریابی، صادرات و تلاش شرکت‌های صادراتی برای به­دست گرفتن بازار به‌طور مداوم در حال دگرگونی است، شناسایی عوامل تأثیرگذار بر عملکرد صادراتی، منافع شرکت‌های صادراتی را افزایش می‌دهد. لذا هدف از پژوهش حاضر بررسی تأثیر عوامل ‌مؤثر سازمانی (بازارمحوری، رقیب‎محوری، مشتری‎محوری و کیفیت روابط) بر عملکرد صادراتی با میانجی‎گری تعهد صادراتی شرکت‎ها است. پژوهش از نظر روش توصیفی- علّی است. جامعه پژوهش ۸۰ شرکت صادراتی فعال شهرستان خرمشهر است. برای گردآوری داده‌ها از روش تمام‎شماری و پرسشنامه‌های استاندارد استفاده شده است. روایی پرسشنامه به روش محتوایی و روایی همگرا و واگرا و پایایی پرسشنامه بر اساس آلفای کرونباخ و پایایی مرکب مورد تأیید قرارگرفته است. آزمون فرضیه‌های پژوهش بر مبنای مدل‌سازی معادلات ساختاری مورد سنجش قرارگرفته است. نتایج تحلیل داده‌ها حاکی از تأیید رابطه و همبستگی سه عامل بازارمحوری، مشتری‌محوری و رقیب‌محوری با عملکرد صادراتی و عدم تأیید کیفیت روابط بر عملکرد صادرات است. همچنین نقش میانجی‎گر تعهد سازمانی در رابطه 4 عامل درون‌سازمانی بر عملکرد صادراتی در روابط (به‌جز رابطه بین کیفیت روابط و عملکرد) مورد تأیید قرار گرفت.
کلیدواژه‌ها
عملکرد صادراتی؛ عوامل مؤثر ‌سازمانی؛ تعهد صادرات
عنوان مقاله [English]
Explain export performance with export commitment
نویسندگان [English]
Hashem Aghazadeh1؛ Zohreh Rahimi Ghonghani2؛ Hossin Balochi3
1Associate Professor, Faculty of Management, University of Tehran
2Master of Business Administration in Finance, Faculty of Economics, Management and Administrative Sciences, Semnan University
3PhD students in International Business Management, Faculty of Economics, Management and Administrative Sciences, Semnan University
چکیده [English]
With increasing competition in the field of marketing, exports and the efforts of export companies to capture the market is constantly changing, identifying the factors that affect export performance increases the benefits of export companies. Therefore, the purpose of this study is to investigate the effect of effective organizational factors (market-oriented, competitor-centered, customer-centric and quality of relationships) on export performance mediated by companies' export commitment. The research is descriptive-causal in terms of method. The research community is 80 active export companies in Khorramshahr. Census method and standard questionnaires were used to collect data. The validity of the questionnaire was confirmed by content method and convergent and divergent validity and the reliability of the questionnaire was based on Cronbach's alpha and composite reliability. The test of research hypotheses is based on structural equation modeling. The results of data analysis indicate the confirmation of the relationship and correlation between the three factors of market-oriented, customer-oriented and competitor-oriented with export performance and non-confirmation of the quality of relationships on export performance. Also, the mediating role of organizational commitment in the relationship between 4 internal factors on export performance in relationships (except the relationship between relationship quality and performance) was confirmed.
کلیدواژه‌ها [English]
Export performance, Organizational effective factors, Export commitment
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